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Welcome to Retail Dealz
If you have never thought of retail as an area in which you can build a career, then you have simply not given enough thought to the retail world! For every store with a handful of cashiers and stock boys working the floor, there are supervisors, buyers, managers, HR people, accountants, and more. The lists of people who support a retail store are huge, and not all of them are jobs that sit at the bottom of the food chain.
Looking for a retail career means looking for something in retail that interests you. If you have a particular hobby, like math, then you may find that an accounting or bookkeeping career at a retail store is ideal for you. In fact, if you are interested in a particular type of object, activity, or field, then you may already know the ideal store for you.
If you know where you would like to work but do not yet have the education to apply for a job in an executive type of position, then consider applying for a job as a retail store clerk at that store instead. Deal with customer service, work as a cashier, or otherwise spend your employment hours at the store of your choice for later in life. This has several benefits.
One benefit of working in a low position at a retail store that you enjoy is that you will be able to earn money to pay for the education that you are probably getting so that you can apply for your dream job. This is an excellent way to get your foot in the door and to start making a little bit of income at the same time, even if the position is not one that you particularly enjoy.
Another great benefit of working at your chosen retail location while you are in school is that it allows the supervisors to notice you early on, and gives you a history with the store. If you apply for an HR position within the company and they see that you have a perfect work record with them already, they may be more willing to take a chance on you and your new degree than on an equally qualified person with whom they have no direct experience.
As you make your way through the ranks you'll find a number of doors opening. According to your formal education, training, skill, and personal interests, you should be able to find a number of career options including the following:
* Human Resources Managers: Work to solve employee problems, supervise payroll, hire new employees, and plan corporate events
* Buyers: Find the best product options for your store and control inventory
* Merchandisers: Create in-store campaigns, work with buyers to find the best products, and influence the layout of the store to maximize sales
* Loss Prevention Officers: Supervise security, deal with shoplifting problems, come up with creative ways to cut costs, and find problems in paperwork
* Corporate Managers: Make big decisions about the company, come up with new campaign strategies, meet with investors, research customer preferences, price products, oversee all daily operations, and dictate company policy
You may also want to create a career out of the retail industry by opening a store of your own. Being a small business owner can be daunting, but if you have experience in the retail industry, you've got a start on preparing to run your own store. Owning a business can be quite rewarding!
Retail is full of career opportunities; however, the popularity of low paying jobs in the retail sector has led people to believe that the only job that you can get in retail is cashiering. This is simply not true, and hard work and drive can actually lead you to a successful and pleasing retail career in your life. Just like any other job, it takes planning, education, and dedication to make a career in retail your reality.
Because people love to shop, retailers are always looking for ways to sell their products and services, especially when trying to gain a competitive edge. When you use customer friendly and innovative retail displays, you will win over your customers and generate more sales. One way to attract and keep loyal customers is to use professional and engaging retail store fixtures. To make your store fixtures appealing and interesting, below is a list of tips to making the most out of your retail store fixtures:
Learn about the Various Store Fixture Designs: When you know all of the various store fixtures available, you can better create a professional and compelling retail display. Full store fixture designs include storefront signs, flooring, lighting, and much more.
Retail Store Fixtures that Attract Today's Consumers: Using out dated store fixtures will not attract the attention of today's consumer. You need to use innovative and professional strategies to attract customers. Retail store fixtures should be modern, target consumer shopping habits, appealing, and professional, in order to maintain customer satisfaction. Consumer shopping habits are always changing so it is important to keep up with changing consumer trends.
Retail Displays and Fixtures that Target your Specific or Niche Market: it is important to use retail displays and store fixtures that attract your targeted customer. It is important that your display and fixtures meet and are compatible with your customer preferences and needs.
Create a Retail Floor Plan for Store Fixtures: It is helpful to draw up a floor plan so that you can be better able to create your own retail store fixture layout for your store. When you create a floor plan for your retail display system, you will not have to move things around.
Retail Display System Should Be Non Intrusive: It is important to arrange your display and fixtures in a way that encourages people to continue shopping. Make sure it is not in their way when they walk around the store and is not blocking other products. The customer should be able to easily navigate throughout the store and be able to reach any product. As well, it is important to be aware that an average person's field of vision is 170 degrees so keep that in mind when arranging your display system.
Retail Display System Aesthetics: When you create your display with the store fixtures, make sure that your space is designed so that it is friendly and welcoming. As well, use engaging and compelling store fixtures. The overall dÃ©cor should be attractive, send a positive message, encourages curiosity, and have a positive psychological impact on the customer.
Many of the store fixtures are designed to showcase merchandise to its maximum appeal. You can create a distinct look for your store to attract your targeted customer base. Creative retail displays and retail store fixtures are a great way to win over your customers, sell more products, and generate more sales. When setting up your next retail display, look for innovative ways to making the most out of retail store fixtures.
The Internet has redefined many facets of our lives, including the way we shop. The in-store retail shopping is plummeting as online shopping is woven deeper into the fabric of our lives. This has increased the pressure on retail store owners to lay emphasis on the retail interior design like never before. The only difference between the in-store shopping and online shopping is the shopping experience that a retail store is able to provide. Hence, creating an unforgettable shopping experience through impressive retail interiors has become the central objective of majority of retail owners. The following are the key aspects to be considered when designing a retail store:
The layout plays a vital role in influencing customers' behaviour and boosting the sales revenue. The more the products customers are exposed to, the more is the tendency of purchase. Hence, the store layout should be designed properly whilst keeping in mind the flow of traffic, products' placement and the ambiance. Smooth and easy navigation will encourage customers to take their time and make a purchase, thus ensuring a longer stay. Proper signage would help customers locate the merchandise easily whilst making their shopping experience hassle-free. The success of the retail store highly depends on the effectiveness of its layout design.
Lighting creates the atmosphere for the store and also has tremendous impact on the perception of space. A well-lit retail store makes products look desirable and stimulates demand. As a result, getting the store's lighting right is absolutely crucial. Lighting depends on the type of business and products that are sold. Some require harsh lighting whereas others require softer ones. It should be functional as well as aesthetic.
Colour has the power to evoke emotions and create mood. The colour of the store should complement the brand whilst creating a positive feeling amongst consumers. Colour differs for different business sectors and depends on the atmosphere the business wants to create. Some colours have a calming effect whereas some promote energy and excitement. Hence, select the colour that suits your corporate identity and works well under the type of lighting selected.
The selection of furniture should depend on the space available. Avoid clutter as customers need to move from start to end. Whilst choosing the right furniture, lay adequate emphasis on its quality and material. Since a retail store is expected to have a large flow of visitors, the chances of furniture wear and tear are greater. As a result, the furniture should be pleasing as well as durable.
Ambience plays an important role in creating a memorable shopping experience for the consumers. Visitors enter a retail store not only to shop but also to relax and entertain themselves. The ambience should serve as one of the major reasons for consumers' revisits. Music is known to create a perfect ambience. It can influence, entertain and inspire visitors, thus making their shopping experience pleasant. So, a retail store can set the right mood through proper music based on its target audience. Powerful graphics and wall arts too add to the overall ambience of the room. It sends an effective message to the visitors about the brand and its beliefs.
Have you ever encountered the "Oops" situation in your retail store? Ever said "Oops" when the customer received a damaged or non-working product, when the price rang up incorrectly, when the bonus wasn't included in an employee's check, or when a quarterly insurance payment was missed? We have all experienced an "Oops" situation, and we know how that feels as well as what it costs. Using checklists can help to reduce the number of "Oops" moments.
As a retailer, you're faced with managing a number of areas that directly contribute to your profitability, including sales, operations, inventory, marketing, administration, and personnel. By managing each of these areas carefully and attentively, you can derive maximum profits out of each. Effectively using checklists can help you better serve customers, process sales, direct and control operations, manage costs, and achieve increased profitability.
Checklists are a key component of a successful retail business operation. Utilizing checklists leads to higher profit, more efficient and productive operations, satisfied customers, and a better quality of life for you and your employees. Let's take a look at some of the major functional areas of a retail operation and see how checklists can be applied to improve overall profitability.
Sales: Writing and recording sales can often be a source of errors and mistakes such as information omission, incorrect data, inexact calculations, return processing errors, inaccurate product numbers or payment mistakes. Each of these errors and mistakes can be reduced, if not eliminated, through the use of carefully designed checklists. Using a checklist will serve as a reminder to follow all procedural steps and ensure conformity with your business practices and policies for all your employees.
Operations: Everything required to run the store and not mentioned elsewhere, is typically called operations. This includes accounting, advertising, banking, budgeting, cleaning, opening and closing, handling money, ordering products and supplies, and reporting. Using checklists is important to ensure this work will be done in the correct manner and that nothing will be missed. Checklists can be especially useful in planning your daily, weekly, monthly, quarterly, and annual To Do lists. When you must trust someone else to complete the work in your absence, a well designed checklist ensures all the work will get done and in the correct manner.
Inventory: Paying close attention to inventory means controlling costs and having enough products on the shelf to sell. Excess inventory has a carrying cost associated with it while no inventory means lost or delayed sales. Checklists can help you manage inventory, record stock items, receive shipments, and re-order; all necessary functions to maximize sales.
Employees: Turnover is an ever-present issue in the retail business as are the numerous government reports and regulations regarding employment. Checklists can be utilized to minimize time spent on reporting, maintaining files, hiring and training new employees, and dismissing employees. Doing it correctly and efficiently avoids problems later, problems that can be time consuming and costly.
Using checklists in your retail store gives you the ability to operate productively and efficiently, keep costs low, and make a profit. Checklists can be used in all facets of a retail operation, helping to organize tasks, manage time, operate more efficiently, avoid excess costs and wasteful ways, and ensure compliance with laws, policies and procedures. Checklists can be developed internally, can be purchased through a commercial source, or purchased and modified to meet your specific requirements. Purchasing a professionally designed checklist that has been tested by many other retailers can save you a lot of time and money and is an option that should be considered.
While there are numerous chain retail stores located in malls, strip centres and more across the country and beyond, there are some charming, interesting and altogether unique shops that are independently owned and that provide consumers with an alternative to the chain store shopping experience. Opening a new retail store can be challenging as well as exciting. You may be taking every step necessary to physically prepare your store to open for business. However, before you open your doors, you should also consider taking steps to promote your business and encourage potential customers to stop by and take a look around. There are several ways you can best accomplish this.
Using The Signage to Your Advantage
Many people who walk or drive by your retail space are naturally curious about what you will be selling long before you open your doors. You can put that curiosity to work for you before your grand opening with the right signs. Purchase a grand opening sign that announces your opening date and store name. Encourage new customers to drop by your store for the grand opening for great sales, special offers, free promotional merchandise and more. An additional sign can be used on your grand opening day and after to announce that your store is open for business.
Promoting Your Store's Opening Around Town
Those who drive by your store on a regular basis are sure to see the sign announcing your grand opening, but not everyone drives by your storefront. In order to promote the maximum amount of business to your store, you should consider using the services of a graphic design company to create signs and marketing material that can be placed strategically in other locations. For example, some restaurants, recreational centres and more actively invite you to place your business card or flier on a marketing board. With permission, some stores may allow you to place an announcement about your store in their window or to place a stack of marketing material next to their cash register.
Promoting the opening of your retail store can take a lot of time and effort on your part, but it is necessary to do if you want to enjoy the best results on opening day and beyond. While setting up your retail store, consider using signs, business cards and more strategically to attract new customers to your store as soon as you are ready for business.
There are no guarantees in any economy. However, making a reasonable investment in quality, painted, retail store fixtures certainly wont hurt. Store owners who do this will immediately see the difference it makes in their showrooms.
Products will stand out better when merchandised on superior retail store fixtures, and shoppers will be more drawn to displays that are attractive in and of themselves. This can make the difference between a person staying in a store for only a short period of time or staying just long enough to buy some expensive items.
Retail store fixtures help place the most valuable items in positions of prominence so this is more likely to happen.
When Christmas sales are at full speed ahead, there are all sorts of special displays that managers are creating to generate this impulse buy response. The dilemma many have, however, is that the retail display fixtures currently in place are hard to move around and lack adjustability. The prospect of buying more fixtures in an economy like this appears daunting, to say the least.
The solution is to invest in retail store fixtures that are highly versatile and that will adapt to a number of uses.
This involves a little strategic planning when it comes to space management. Store owners best serve themselves when they study (or have an analyst study) their floor plan to see what areas are currently being wasted on empty space.
Then, fitting adjustable, compact, and highly adaptable retail store fixtures into these areas allows retailers to transform empty space into displays in virtually no time at all, giving themselves the best possible chance at high dollar success.
This can all be done with only two basic retail store fixture designs.
These designs are double-sided and single-sided display racks. Double-sided racks are most commonly used for making aisles up and down the floor, while single-sided racks are used to create displays along walls and at the end of aisles.
Because every single fixture we sell, regardless of double or single-sided build, is only 48 inches across, these display fixtures are remarkably easy to move around. They can be used as standalone fixtures, or they can be combined together to create custom displays. This allows the storeowner to let the interior of the store define the layout, rather than trying to force a layout onto the interior.
Retail store fixtures range in vertical size from 48 inches to 84 inches allowing the retailer further merchandising power in the form of varying heights and multiple dimensions to differentiate distinctive product groupings.
Taller double-sided units, for example, make better aisle fixtures down the middle of the store than do smaller store fixtures. However, many larger grocery stores and pharmacies will have several sections of aisles, some shorter than the others for special products like magazines and books.
Being able to adjust the individual shelves within store fixtures makes it possible to get more cubic space out of fewer physical display units.
This saves on procurement costs and offers two additional advantages. Shelves that can be moved can allow for larger items to be placed near the top of the fixture where they can be more easily seen by shoppers. Also, changing the depth of the shelf makes it possible to ensure that light falls evenly throughout the display and not just the top portions.